Winners Never Cheat - Values for a Productive and Profitable Business

Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten) by Jon M. Huntsman with foreword by CNN's Larry King – Published by Wharton School Publishing, 2005

If you loved the "All I Really Needed to Know I Learned in Kindergarten", you'll love this new work by Jon M. Huntsman. With news daily about insider trading, retirement funds being embezzled by executives and other unethical business tactics, the timing is just perfect for a reminder that we know what is right and we need to DO IT.

In only ten chapters plus a conclusion and only 180 pages, Huntsman reminds us that we learned how to play fair as children. Doing business in the world of commerce, when performed ethically, is nothing more than playing fair.

The chapter titles summarize perfectly what content you'll enjoy. For example, chapter three, "Play by the Rules", chapter four, 'Set the Example', chapter five, "Keep Your Word" are all things that we all learned in the playground. Remember your parents saying "I don't care what those other kids do; YOU are supposed to do what's right and set the example?" Don't cheat, don't steal, don't pick on the little guys unfairly, be generous and forgiving -- all these are simple values we all know about but too often in the hectic world of daily commerce they seem to have been forgotten.

Today, it seems it is often expected that in the marketplace you'll hear lies, be cheated, be taken advantage of by the 'big boys' and no longer is a handshake considered a contract. Values of years past need to come back into vogue. Huntsman creates an interesting read that reminds us all of just these simple but important facts.

If everyone read and followed the values expressed by Huntsman in this important work, the world would be a significantly better place. If you do business, whether as a business person or a consumer, you simply must read Winners Never Cheat. The hardback is small enough to place in your briefcase or bag to serve as a reference whenever temptation to take the easy way out or take unfair advantage happens to hit – and it does happen to each of us.

The author, Huntsman, has made billions using the values of never cheating. This is evidence that a happy, productive and profitable business life can result from following what may seem to be 'old timey' values and you'll feel better about yourself when you follow Huntsman's advice.